Posts tagged ‘Sport’

May 26, 2011

Strong, beautiful and sexy, WTA’s new ad campaign says it all

[Linda Laville, Sports Contributor]

The Women’s Tennis Association‘s (‘WTA’) new global ad campaign “Strong is Beautiful”, showing 38 contemporary and upcoming women tennis stars is making Internet waves due to its highly-charged sexual undertones.

The campaign’s video and photo shoots, some of which are featured here, are going viral by all accounts and are set to be shown via all known and available media outlets including TV and social media sites. It is intended to be driven over 80 markets in the next two years.

And yes, it is sexy. Working from the themes: ‘athleticism and grace’, ‘strong is beautiful’,  the featured tennis stars have been made into the  most-followed household names on the planet.

The WTA says the hard-impact ad campaign is designed to support its drive for stronger contacts with fans worldwide and to advertise upcoming stars as well as contemporary ones.

See more, read more………..