Rayvon – taking hip-hop reggae to new heights in 2011

Rayvon is the 2011 hip-hop reggae sensation. The Brooklyn-raised artist Rayvon has revolutioned the reggae sound by a livid interspersing with dynamic street-strong hip-hip.  As the appropriately dubbed “ambassador of hip-hop reggae”, Rayvon is taking the genre by storm.

Having shared the stage with monolithic icons such as the Rolling Stones and Michael Jackson, Rayvon’s pop-infused Caribbean flavor paved the way for the next generation of Barbadian recording artists such as Rihanna, Shontelle, and Jaicko.

His new album, Rayvon, features track work from heavyweights such as Jah Snowcone (Sean Paul, Vybz Kartel) as well as the production prowess of Danny Champagne, Ali Cat, and Carl “Beaver” Henderson.

The first single “Back it Up” is a hard-edged pulsating groove that have guys jumping and ladies gyrating. From “Hustle and Flow” to the pop reggae lilt of “Wedding Song,” the album result is an explosive collection of sonic heavy hitters (“Riding Skill”), Euro dance (“Private Dancer”), and his patented brand of hip-hop reggae (“Get Money,” “Bang Bang”).

Rayvon is probably best known for his work with multi-platinum selling vocalist Shaggy. The two began collaborating on a string of tunes in the 90’s which culminated in the Sting Int’l produced regional hit “Big Up.” Rayvon says, “We both got our break with that record. It put us in the reggae/dancehall spotlight. I had a smooth-edged style of singing and he had that rough DJ style. The chemistry was amazing.” Rayvon was also featured covering The Melodians’ classic “Rivers of Babylon” on the B-side of Shaggy’s 1993 hit “Oh Carolina”.

In 2001 Rayvon lent his vocals to yet another smash Shaggy duet, “Angel,” from the 6x Platinum seller Hotshot. This time, the duo topped Billboard’s Hot 100 and took home an American Music Award for the wildly successful tune. Rayvon appeared with Shaggy in the national spotlight on shows like Live w/ Regis & Kelly, Saturday Night Live, Jay Leno, David Letterman and All My Children. The song has since clocked in at 18 million views on YouTube and has been certified gold and platinum around the world.

Rayvon says, “People have grown up with the classic songs I’ve done over the years. People want to hear Reggae because it’s feel good music. Feel good music will never die.”

For more information about Rayvon and how to purchase his music, you can contact:-

Stringbean International Records Limited; www.stringbeanrecords.com; 44 (0) 208 616 4570 or 44 (0) 7758 669161; Email: info@stringbeanrecords.com .

[Samantha Josst, Music & Media Contributor]

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